Are you having a hard time finding applicants? Or maybe you’re finding plenty but they don’t meet your job requirements? Before giving up, here are a few things you can try.
- Review where you posted the positions and make sure you’re using some popular ones.
- Try adding the positions to one or two niche job boards.
- Review the title of your job posting. Remember, most people will only see the title so make it interesting. For example “Programmer I” can be improved to “Entry level Programmer for software startup.”
- Make sure the job board description includes a summary, requirements, pay and benefits, and a little bit about your company.
- Use HTML hyperlinks in the job description if possible to link to your company website.
- Instead of linking to the homepage of your website (which is targeted towards your customer base), create a dedicated page for each job posting or a HR page with details about your organization for new applicants.
- Talk about the job posting with your HR network and peers.
- Use social media, especially LinkedIn, to promote the position.
- Advertise the position on LinkedIn and Facebook.
- Review past applicants for the same or similar job and ask if they’d be interested in applying.
Finding applicants is a numbers game, you need to have X many people hear about the job so Y will apply. Get creative, try several things, and stick with the ones that work for you.
Oh, and don’t forget to keep track of which sourcing tactic worked the best.